Job Title: SEO Specialist

• Performing ongoing keyword research including discovery and expansion of keyword opportunities
  
• Researching and implementing content recommendations for organic SEO success
  
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the technology team to ensure SEO best practices are properly implemented on newly developed code
• Blog content creation and management
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Optimizing copy and landing pages for search engine optimization
• Tracking important SEO metrics including organic traffic, conversion rates and time spent on page

Requirements for the SEO Specialist Role.

• Work experience as an SEO Specialist or similar
• Familiarity with keyword research and management tools
• In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends etc)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO