Description

Job Title: Video Content Creator

We’re looking for a talented content creator to help us bring Instance to life through video. You’ll work with us on a freelance basis, producing short- and long-form content that gets people’s attention and makes them laugh, think, and wonder.

This role is perfect for you if you’re already producing content on TikTok, Instagram, or YouTube, love to experiment with new tools, and want to help shape the future of software.

What you’ll do:

You’ll create highly engaging videos

• Create 1 long-form video and 5 derived short-form videos per week
• Refine and execute one-off videos from a pool of briefs
• Script, shoot, edit, and post videos to different channels

You’ll iterate on formats and improve over time

• Measure and report engagement (likes, shares, comments, watch time)
• Experiment with different hooks, styles, and formats
• Stay on top of trends, experiment with and suggest ideas for formats

You’ll get help distributing your content

• We’ll support you with design and editing resources when needed
• We’ll help amplify your videos with distribution support

You’ll thrive in this role if you…

• Know how to script, shoot, edit, and post engaging videos
• Have already produced a set of engaging short-form videos (TikTok, Reels, Shorts)
• Are creative and flexible across settings (content may be shot at home, some on the street)
• Have experience reading analytics and tweaking content to perform better
• Are excited about AI and software tools, and love sharing what you learn

Challenge

To get to know your creativity and style, we’ll invite selected candidates to complete a paid challenge. It’s simple, fun, and designed to help us see how you work from concept to finished video.

If we’re impressed, we’ll follow up with the first series of videos and, if everything goes well, pursue a longer-term engagement.

Compensation

• €100 for completing the challenge (1 short-form video)
• €1,250 per approved series of 1 long-form and 5 short-form videos (ideally 1 series per week)
• €250 bonus for series that exceed 25k views after 30 days
• If there’s a great fit, we’re happy to provide long-term freelance or part-time/full-time employment

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