Description:

Key Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with the company’s sales goals.
  
• Create, curate, and manage all published content (images, video, written) on platforms like Facebook, Instagram,Twitter, and LinkedIn.
  
• Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
  
• Conduct online advocacy and open stream for cross-promotions.
  
• Design, build, and maintain the company’s social media presence.
  
• Develop and expand community and/or influencer outreach efforts.
  
• Oversee design (e.g., Facebook Timeline cover, profile pictures, thumbnails, ads, landing pages, Twitter profile, and blog).
  
• Analyze key metrics and tweak strategy as needed.
  
• Brainstorm new and creative growth strategies through digital marketing.
  
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  
• Compile reports showcasing ROI.

Requirements

• Proven working experience in social media marketing or as a digital media specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• ​Knowledge of online marketing and a good understanding of major marketing channels.