Growth Marketing Lead at Lofty Bazaar, Remote

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Salary: #300,000 – #400,000

About Lofty Bazaar

Lofty Bazaar is a Business Development and Education Tech company.
We help ambitious professionals and students unlock global opportunities.

Talent Services: We support top tech talent, founders, and researchers in securing UK Global Talent Visas and other international pathways by building strong professional profiles and securing industry endorsements.

Education Services: We assist students who want to study overseas with their admissions process.

Role Overview

The Growth Marketing Lead will lead our marketing efforts while also being hands-on in executing campaigns.
You’ll own strategy and directly drive lead generation across Talent and Education services.

Key Responsibilities

1. Lead & Execute Marketing Strategy

– Lead and manage the marketing team and freelancers across content, paid ads, social, email, and design
– Set quarterly marketing strategy, budget, and KPIs aligned to revenue goals for Talent + Education
– Be hands-on: build ad campaigns, landing pages, email/WhatsApp flows, and lead magnets

2. Demand Generation

– Run and optimize multi-channel campaigns: LinkedIn, Meta, Google Ads, SEO, TikTok, Email, WhatsApp, Webinars, Education Fairs
– Drive qualified leads for the line of businesses

3. Reporting & Performance

– Own reporting on CPL, CAC, pipeline, conversion, and ROI. Report weekly to leadership
– Maintain accurate records of leads and campaign performance.

Requirements

– Bachelor’s Degree or HND in Marketing, Business Administration, Communications, or related fields
– 4-6 years in growth marketing and business development.
– Experience in B2B services, education, edtech, or professional services is a strong plus
– Proficient in LinkedIn Ads, Meta Ads, Google Ads, SEO, Email/WhatsApp marketing
– Strategic thinker + hands-on executor. Excellent copywriting and communication skills
– Network in tech and education ecosystems is a big plus
– Creative Marketing Mindset: Ability to develop fresh campaign angles, storytelling, and content ideas that stand out in the Talent + Education space and drive engagement

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