Description:

Job Title: Brand Storyteller

We are seeking a strategic and results-oriented brand storyteller to craft and implement a compelling brand strategy that will translate Alerzo’s impact into emotionally engaging content. You’re focused on enhancing positive brand perception among key stakeholders while staying aligned with our vision of empowering Nigeria’s informal retail sector.

The ideal candidate is a master storyteller and strategic thinker, adept at weaving Alerzo’s mission and achievements into stories that build trust and deepen connections with customers and partners.

As the Brand Storyteller, you will take ownership of our brand strategy effort —crafting narratives that drive engagement, inspire action, and position Alerzo as a trusted leader in the industry.

Responsibilities

• Develop and execute a cohesive storytelling strategy that effectively communicates Alerzo’s mission, vision, and impact in Nigeria’s informal retail sector.

• Maintain and manage an editorial calendar to produce high-quality content, including blog posts, whitepapers, thought leadership articles, social media content, case studies, and video scripts.

• Collaborate with internal teams to coordinate and oversee story collection and production processes.

• Study Alerzo’s products and services to translate technical details into compelling benefits that resonate with key stakeholders, including customers, partners, and investors.

• Partner with leadership to craft personalized narratives that position the CEO and key executives as influential thought leaders in the industry.

• Work closely with marketing, product, and customer success teams to embed storytelling into campaigns, events, and product launches.

• Establish and maintain relationships with media outlets, journalists, and industry publications to ensure consistent, positive coverage of Alerzo’s brand, leadership, and products.

• Evaluate the effectiveness of storytelling initiatives by analyzing engagement metrics, media impressions, and audience feedback.
• Gather and synthesize feedback from various sources to identify actionable insights for enhancing storytelling strategies and outputs.

Requirements

1. Bachelor’s degree in Communications, Marketing, English, Journalism, or a related field.
2. Minimum of 3 years of experience in storytelling, brand marketing, or strategic communications.
3. Proven track record of using compelling brand storytelling and leadership strategies to drive business results.
4. Exceptional storytelling, writing, and editing skills, with an eye for detail.
5. Strong relationship-building and interpersonal skills to work effectively with internal teams and external stakeholders.
6. ​Superior written and verbal communication skills are essential.