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CRM Specialist at KingMakers, Lagos

As a CRM Specialist at KingMakers, you will play a pivotal role in executing and optimizing CRM campaigns, ensuring alignment with business objectives and customer needs.

This role involves collaborating cross-functionally to develop effective customer journeys and targeting criteria to meet activation, retention, and reactivation targets. Therefore, a customer-first mindset is imperative.

You will be responsible for crafting personalized cross-channel marketing strategies utilizing onsite, email, SMS, push messaging, and more to improve the customer experience, using data to enhance user experiences and grow brand loyalty.

Key Responsibilities

  • Retention Strategies: Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty.
  • Campaign Management: Manage the execution of CRM campaigns across various channels, ensuring that our messaging is relevant, timely, and resonates with our user base
  • Data Analysis: Analyze customer behaviour, preferences, and feedback to inform campaign strategies and optimize engagement efforts
  • Segmentation: Develop and manage customer segmentation strategies to personalize messaging and experiences effectively.
  • Collaboration: Work closely with retention, marketing, product, and customer service teams to ensure that our CRM initiatives align with business goals.
  • Performance Measurement: Track and report on CRM campaign performance, making necessary adjustments to strategies based on results.
  • Best Practices: Stay up-to-date with industry best practices and emerging trends in CRM and customer engagement.

In 6 months, you will:

  • Have implemented new CRM campaigns that increase customer engagement and improve retention
  • Developed a comprehensive understanding of our customer segments
  • Established key metrics for measuring the success of CRM initiatives
  • Collaborated effectively with cross-functional teams to integrate CRM strategies into broader marketing objectives

Requirements

  • 2+ years of experience in CRM B2C, digital marketing, or a related field
  • Proven experience with CRM platforms for customer management, segmentation, and campaign automation
  • Knowledge of marketing automation and customer engagement tools for personalized campaigns and communications
  • Strong analytical skills, able to interpret data and draw actionable insights
  • Understanding of customer segmentation and targeting strategies to optimize marketing efforts
  • Excellent communication skills to collaborate across teams, thinking creatively to improve customer engagement
  • Ability to manage multiple projects, meeting deadlines in a fast-paced environment

Nice to Have:

  • Industry experience in Sportsbook and/or iGaming
  • Experience with Optimove platform
  • Experience in A/B testing and marketing campaign optimization

How you do it – Expectations for fulfilling your role:

At KingMakers, culture isn’t just a set of words on a wall, it’s how we show up, how we work, and how we grow. That’s why we created Our CROWNS: six bold, clear and actionable values that guide how we make decisions, collaborate, and raise the bar for ourselves and each other.

  • Customer First: We build with and for our customers. Whether internal or external, we care deeply about what drives them and always strive to deliver real, meaningful value.
  • Raise the Bar: We take initiative, take ownership, and never settle. We’re not here to show off, we’re here to make an impact, raise standards, and push for better every time.
  • Operate with Candor: We build trust through openness and honesty. We speak clearly, listen actively, and make space for others to be part of the conversation. Truth with kindness, always.
  • We Build Together: We collaborate across teams, support one another, and leave egos aside. We succeed as a team, uplifting each other and sharing the load.
  • No Hesitation, Never Reckless: We move boldly and responsibly. We take smart risks, speak up, and try new things, with the courage to own the outcome and the clarity to avoid chaos.
  • Speed & Iteration: We act fast, learn fast, and improve fast. We cut through the noise, take action, and adapt quickly. Progress beats perfection.

Benefits

  • Up to 25 Days Leave
  • Hybrid work
  • Daily Free Lunch
  • Pension Contribution
  • Transportation
  • 13th Month
  • Health Insurance
  • Life Insurance