Description:

Job Title: Digital Media Buyer

Responsibilities: 

• Collaborating interdepartmentally to align campaign launches, strategies.
• Providing ongoing reporting into campaign performance across multiple stakeholders and internal teams.
• Measuring, expanding and evaluating relevant media KPIs
• Building and planning out media buys for various ad platforms and overseeing the day-to-day execution of media. Including, paid social (Facebook/Instagram/Tiktok/Snapchat, paid search (Google & Bing), programmatic, OTT, Native)
• Managing the overall budget for digital paid media
• Working with internal and external parties on establishing and refining creative strategies
• Integrating media buys with new and existing SaaS platforms (i.e. Segment, Marketing Evolution)
• Exploring and testing new and existing revenue streams
• Maintaining knowledge of industry best practices and new technologies

Requirements:

• 3+ years experience in digital media buying (paid social / paid search)
• Post-secondary degree specialization in Advertising and/or Marketing: OR equivalent professional work experience
• Strong written and verbal communication skills
• Strong analytical skills imperative
• Must work collaboratively with internal and external partners
• Positive disposition with the ability to work under tight deadlines and deliver quality work
• Detail, accuracy, and mathematical competency a must
• Good working knowledge of Microsoft Word and Excel and/or Google Sheets/Google Doc
• Ability to understand and execute across all forms of digital – display, programmatic, video, and mobile
• Solid personal organizational skills
• Driven desire to develop and excel in media career
• Ability to balance assignments while maintaining a flexible approach