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Performance Marketing Specialist at Resiliv, Lagos, Abuja

We are seeking a Performance Marketing Specialist to execute and optimize paid digital campaigns that drive measurable business growth and qualified leads.

This role focuses on data-driven marketing performance and conversion optimization.

Key Responsibilities

• Execute paid campaigns (Google Ads, LinkedIn Ads, Meta Ads)
• Manage campaign setup, tracking, and optimization
• Improve CPL, CAC, and conversion rates
• Conduct A/B testing and funnel optimization
• Manage retargeting and audience segmentation
• Track and report campaign performance
• Support lead generation strategies
• Work with content and growth teams

KPIs

• Cost per lead (CPL) efficiency
• Customer acquisition cost (CAC) reduction
• Conversion rate optimization
• ROI on paid campaigns
• Number of qualified leads generated monthly
• Click-through rate (CTR) improvement
• Landing page conversion rates
• Campaign ROAS improvement

Requirements

• 3–6 years performance marketing experience
• Strong experience with Google Ads and LinkedIn Ads
• Experience in lead generation campaigns
• Strong analytical skills
• Experience with Google Analytics, HubSpot, or similar tools

Application Method

Applicants should submit:

• CV
• Examples of campaigns managed
• Performance results (CPL, ROI, conversions)
• Tools and platforms experience

Why Join Resiliv

• Opportunity to manage real performance-driven global campaigns
• Exposure to international markets and B2B growth systems
• High-impact role with measurable results
• Work closely with senior leadership
• Opportunity to scale marketing systems from early stage