Demand Generation Lead – Growth Marketing

About the job

• We operate in a Hybrid working model and offer flexibility for all our employees coming to our office in Soho, London and working remotely*

About Our CompanyTriptease. We are a disruptive force in the tech space for online travel. Never one to shy from big challenges, we built our reputation on empowering hotels to stand up to the might of Online Travel Agents.We are is uniquely positioned to help hotels in their greatest time of need. The world class data set we’ve been building, combined with a new set of digital marketing tools has positioned us to accelerate our impact to Hoteliers.With offices in London, NYC, Barcelona and Singapore, we drive over £1bn in revenue for hoteliers around the globe. As we gear up for our next stage of growth, now is an ideal time to join our fast-growth, well funded, technology business.Inclusion is how we unleash the power of diversity. It is how we build our teams, cultivate our leaders and ensure Triptease is the right fit for every person. Come join us on our journey; be comfortable bringing your authentic self to work..Be you!About The RoleTriptease’s Marketing team is looking for a creative & driven Growth Marketing Manager to support our ambitious plans for the year ahead. In this role, you’ll define and execute marketing-led growth plans, overseeing paid and earned media campaigns, creating engaging growth journeys, and continuously optimising them to drive business results.This strategic cross-functional role is instrumental in ensuring that Triptease’s unique solutions continue to power the hotel industry’s recovery. If that sounds exciting we would love to hear from you.Your Responsibilities Will Include

• Defining and implementing strategic growth plans: After recovering from a deep crisis, hoteliers are looking for ways to grow sustainably again. You’ll develop a deep understanding of their needs and generate demand for Triptease’s solutions, identifying growth opportunities and executing on them
• Measuring and optimising for commercial success: You’ll be driven by data and commercial results, measuring everything you do and optimising our investment based on opportunities generated and closed by our sales team. You’ll work closely with them on a seamless handover, to drive timely action, gather insights on what works and will be sharing your learnings broadly with the rest of the team
• Building great online experiences: In collaboration with the wider marketing team, you’ll leverage and adapt our great content to build online journeys that convert. This will include the creation, distribution, testing and optimisation of landing pages with a focus on UX and CRO
• Managing paid and partnership campaigns: You’ll be reviewing and managing distribution campaigns to maximize visibility with the right audiences
• Rallying the team around growth initiatives: You’ll liaise with almost every team in the business, generating excitement and action in support of our defined plans. Using the data you gathered, you’ll coach the team on how to think strategically about growth and develop the right content for the right audience
• Leading a growth team within marketing: while being strongly hands-on, you’ll be leading a small team working very closely on creation, distribution and measurement of your campaigns

RequirementsAbout you

• Be a digital marketing expert: You’re familiar with the digital advertising landscape, CRO strategies, and various marketing tools (Hubspot, Salesforce, Pardot and more), and can use this knowledge to influence the team and drive results
• Understand the B2B sales cycle: Your commercial acumen and curiosity will make you a trusted partner to drive growth
• Identify growth areas proactively: You have a bias for action and can define your own goals based on context & existing opportunities, prioritising them according to speed of impact and ROI.
• Drive all projects through to completion: Know what actions others need to take as a result of your campaigns and hold them accountable on delivery.
• Strive for continuous improvement: Drive revenue and improve processes through data driven optimisation. You possess excellent analytical and critical thinking skills and a high degree of business acumen
• Work effectively within a fast moving team: You should be able to handle multiple concurrent projects from start to finish with excellent attention to detail and accuracy